Stop followingthe herd.Start leadingthe hunt.
Unconventional marketing for business owners who are done with cookie-cutter strategies and agency nonsense.
← No herd mentality here.
Paid
advertisingWebsites
that workSocial media
with a personalityCreative thinking
that finds opportunity
A tale of two businesses
Two electricians. Same town, same skill. Ten years later, only one is booked solid.
Ten years ago, two electricians opened shops six miles apart in the Quiet Corner. Same license, same work ethic, same word-of-mouth start. Today one has two trucks and a three-week backlog. The other still waits for Saturday calls. It wasn't skill, effort or budget that separated them. It was what each knew about how customers choose a business now, and what they did about it.
Read the full story →The thinking behind Big Cat
Meet John. He doesn't think like most marketers.
And that's kind of the point.
John Bogdanski starts with a blank page and a lot of questions. What makes your business different? Why do customers pick you? What is everyone in your trade doing that makes no sense?
Sometimes the best idea starts on the back of a napkin. Fancy presentations optional. Real thinking required.
"You know your trade. We know how to get you noticed. And we talk about it in plain English."Read John's full story →
1983
Online since 1983
Exploring the digital world long before most people knew what the internet would become.
17
Employees & real payroll
Built and ran a manufacturing business. He knows what it takes to keep the doors open.
FAA
Licensed pilot
Sees the whole map from up high, and flies by checklists, not guesses.
✎
The napkin thinker
Blank page, better questions, and the opening everyone else missed.
How we work
Good marketing doesn't follow. It figures things out.
The herd loves a formula. We prefer asking better questions — the kind you'd ask a new neighbor:
What do you sell?
Not the brochure version. The thing people come back for.
How do you do it?
The craft, the care, the way only you do it.
Who walks through your door?
The neighbors you're really serving.
Once we understand that — in your words, not ours — we build your plan. If we can't explain a tactic in plain terms, it doesn't make the plan. Then we turn what we discover into marketing that actually sounds like you. Understand first, explain plainly, take care of our own. That's how small businesses grow.
Who we work with
Built for the shops on your street
Every kind of local business we help
Home Services & Trades+
- Electrician
- HVAC
- Plumber
- Roofing
- General Contractor
- Home Remodeling
- Painting Contractor
- Landscaper & Lawn Care
- Tree Service
- Fence
- Deck Builder
- Gutter Installers
- Garage Door Installer
- Window & Door Installation
- Cabinet Maker
- Concrete Contractor
- Stonemasons
- Pool Builder
- Solar
- Attic Insulation
- Artificial Turf
- Epoxy Flooring
- Plasterers
- Mold Remediation
- Aging-in-Place
- Junk Removal
- Cleaning Business
- Moving Company
- Pest Control
Restoration+
- Water & Fire Restoration
- Water Damage Restoration
Automotive+
- Auto Repair
- Car Repair & Body Shop
- Scrap Car Removal
- Salvage Boat Removal
- Towing
- Skid Steer Rentals
Medical & Health+
- Chiropractor
- Dental Clinics
- Optometrist
- Physical Therapy
- Psychologist
- Counseling Services
- Med Spa
- Facial Spa
- Massage Therapist
- Regenerative Medicine
- Orthopedic Surgeon
- Audiologist
- Non-Medical Home Care
- Veterinary
- Neurologists
- Diagnostic Imaging Centers
Legal+
- Law Firms
Real Estate & Financial+
- Real Estate
- Real Estate Investors
- Commercial Real Estate
- Mortgage Broker
Beauty & Personal Services+
- Hair Salon
- Hair Extensions Salon
- Notary Public
Food, Retail & Other+
- Restaurant
- Retail Store
- Photographer
- Interior Designer
- MMA & Martial Arts Gyms
What we do
Big ideas. No agency nonsense.
Paid advertising
Put your business in front of locals who are actually looking for what you do — and show you exactly where every dollar goes.
Websites
Make a first impression that gives people a reason to stick around and choose you. Fast, clean, and built to work, not to win awards.
Social media
Less corporate robot. More personality worth paying attention to. Posts that sound like you, not a press release.
Creative thinking
We don't start with what everyone else in your trade is doing. We start with what makes sense for your shop, your town, your customers.
Behind it all: 22 plain-English audits
Website problems, map rankings, stale pages, competitors and lost money. See what each one catches.
Get Your 3 Best Moves: Using The Main Street Edge Generator
Put in 4 quick facts about your business. We'll pinpoint why nearby customers choose chains, big outfits, or low-ballers over you — and how to win them back.
Want to see an example first? Tap one:
Welcome to the pride
Independent thinkers. Curious minds.
We believe small businesses deserve big thinking — the kind usually saved for companies with marketing departments.
When you work with Big Cat, you're not another account number. We ask questions, tell you what we think, explain what we're doing, and treat your business like it matters. Because it does.
What clients say
Real owners. Real words.
★★★★★
He takes the time to explain things and educate me. However, the beauty is sometimes I just don't have the time to be educated on such technical stuff and he handles 100 percent for me.
Danielle Mortimer
Marketing Manager, two SERVPRO franchises
★★★★★
From the beginning, he took the time to understand my business and created a website and social media strategy that truly represents our brand.
Frank Sawicki
Water Mark Signs & Graphics, Pawcatuck CT
★★★★★
Every meeting he brings us insights, opportunities and strategies for us to apply. He has been an integral part of our success.
Stew Walton
Owner, Sheaves, Inc.
We have been extremely happy working with John at Big Cat Marketing Group. John does a fantastic job managing our website and helping us grow our business through online marketing. He is knowledgeable, responsive, and truly understands what it takes to help a business get noticed online and generate more opportunities. What we appreciate most is that John doesn't just manage a website; he takes an active interest in helping our business grow. His efforts have helped us strengthen our online presence and bring in more business. It's great having someone we can trust to handle our online marketing and know that our best interests are always a priority. We highly recommend John and Big Cat Marketing Group to anyone looking for a reliable, knowledgeable marketing partner who genuinely cares about helping their clients succeed!
Matt Lounsbury
John Giordano Associates
Local business marketing, close to home
We work with small businesses across eastern and central Connecticut. Find your town. See our local work →
The Quiet Corner
Northeastern Connecticut, where we're based and where most of our clients are.
Southeastern CT & the shoreline
From Norwich down to the shoreline towns.
Hartford area & central CT
Hartford, Manchester and the towns east of the river.
Fresh tips from the pride
All tips →Will ChatGPT Send Customers to You or the Guy Down the Road?
Is your business ready for ChatGPT? A plain-English 6-point checklist for Quiet Corner and northeastern CT businesses, from Big Cat Marketing Group.
Your Google listing is your front door. Fix it in 15 minutes.
Most people look you up before they call or walk in. Here's what to check today.
How to ask your happy customers for a review (without feeling pushy)
Your regulars already like you. Most of them just haven't been asked.
The next step
Your business wasn't built to follow. And your marketing shouldn't be either.
Tell us about your business. We'll ask better questions, listen carefully, and come back with a plan in your words.
No pressure. No jargon. No invoice until you're sure the plan makes sense.
Let's find your unfair advantage